Cooperation mode:
OEM: Brand producers use their own key core technologies to design and develop new products and control sales channels. The entrusted manufacturers only produce and manufacture according to the brand's technical data and requirements.
ODM: The purchaser entrusts the manufacturer to provide all services from R&D, design to production and post-maintenance. ODM manufacturers are not only responsible for production and manufacturing, but also participate in product design and development, and even provide market strategy suggestions, etc.
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Product design:
OEM: Product design is mainly provided by the entrusting party. OEM manufacturers produce according to the design and do not involve product design. ODM: ODM manufacturers are not only responsible for production, but also participate in product design. They design and produce products according to market demand and the requirements of the entrusting party. Intellectual property rights:
OEM: The design and technical property rights of the product belong to the brand. OEM manufacturers do not own the design copyright and main intellectual property rights unless there are special agreements in the contract. ODM: ODM manufacturers own the complete design and intellectual property rights of the product unless the customer exclusively buys out the relevant rights when purchasing. Manufacturing process and marketing:
OEM: Production is mainly carried out according to the design provided by the client, and does not involve improvement or innovation of production process. Sales and marketing are mainly the responsibility of the client
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ODM: The manufacturing process may involve improvement and innovation of production process to improve production efficiency and product quality. ODM manufacturers may be involved in product sales and marketing, providing full-process services from product design to sales